Driving home from work one day I found myself behind an old pickup truck. Every five hundred feet or so, the truck would stop, the driver would turn on the emergency blinkers, climb out of the driver’s seat with a plastic sign in hand, leisurely make his way to the opposite side of the car and then drive the sign into the ground near the sidewalk. After completing his mission he would make the long walk back to the driver’s side, climb back into the cab and continue on his way. Since this was all taking place during the heart of rush hour, there was no way I was going to be able to casually cruise around him and make it home in a timely fashion.

After his third stop, I started paying attention to the signs he was dropping. It was one of those white corrugated plastic signs that people post up at busy intersections to advertise some sort of goods or service. The sign read “El Cheap-O Computer Repair… we’ll fix your computer for Cheap…. O!” It was all very clever. Clearly there was a lot of time and effort put into creating such a spectacular catch phrase. I also noticed that there was a phone number at the bottom of the sign. On the driver’s fourth stop, I was starting to lose it. In a moment of blind frustration I pulled out my cell phone and dialed the number listed on the sign. While sauntering back to the driver’s seat, I saw the man pull out a phone and answer it. A voice in my ear greeted me with “El Cheap-O computer repair, this is Jose.” To which I responded, “Hi Jose…. DRIVE!”

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